PebbleTec swimming pool finishes was looking to elevate their profile to their customers and installers. Their luxurious stone finishes must be installed by fully trained and certified installers to maintain a high quality standard. This level of quality had to be reflected in the collateral across the market spectrum. Wilson Creative used a luscious black motif with special printing techniques to communicate, not only the message, but the impression of a high quality product manufacturer. Using 3D techniques Wilson Creative created an accurate color book to show customers and sales associates what pool finishes would look like looking through various water depths.